I hold a Bachelor of Science in Computer Science and Mathematics, complemented by the Google Data Analytics Professional Certificate. I am passionate about transforming raw data into meaningful stories and actionable insights. My technical toolkit includes SQL, R, Spreadsheets, and Tableau, allowing me to bridge the gap between complex numbers and strategic decision-making.
Tools: RStudio, Ggplot2, Plotly
Deliverable: Final Report (Markdown)
Statistical Analysis & Conversion Modeling: A deep dive into user behavior to design strategies for converting casual riders into annual members. Leveraged R and trip duration modeling to identify high-potential users and optimize marketing focus.
Tools: Google Sheets, Tableau
Deliverables: Sales & Performance Dashboards, RFM Analysis Dashboard, Data Story
Business Intelligence & Performance Optimization: Comprehensive Tableau project analyzing Superstore data for business stakeholders to uncover insights that optimize sales strategies and enhance operational performance by mitigating negative profit troughs.
Tools: Excel Desktop, BigQuery, PowerPoint
Deliverables: Final Report (Kaggle Notebook), PowerPoint Presentation
User Behavior Analysis & Strategic Planning: Identifying user churn patterns and recommending a strategic shift toward rewarding consistency and monetizing recovery metrics through fitness tracker data analysis.